top of page

SCOTT BLAIR

Home Equity Retirement Optimizer (HERO)
American Advisors Group

Planning for retirement can be confusing and frustrating. This project was to get senior homeowners to consider a reverse mortgage as part of their retirement scheme.

Figuring it out

simple input

No one likes to fill out endless forms. A simple interface to get stsrted was crucial for customer engagement. 

Screen_01-C Copy 6.png
Screen_01-C Copy 3.png
Screen_01-C Copy 4.png

Interactive

Users can change their retirement parameters in order to visualize their retirement. 

Comprehensive

App allows for a variety of outcomes and easy print, share and CTA response.

Screen_01-C Copy 8.png
Screen_01-C Copy 2.png

Predictive

Seniors can better visualize a better retirement by leveraging their home equity. 

bottom of page